Lets start by saying "Your blog is your brand" because it is and realising that videos are taking content by storm. Your blog is basically a reflection of who you are as a person and shows your expertise in an industry or niche market. This 'branded short welcome' video, as I call it, is an important PR & Marketing path to take. It connects your audience and target market to you. Don't just think you should create this video if you are a vlogger. I believe it's even more important if your a blogger, as your just writing mostly and your audience want to watch and see your personality and characteristics. They want to feel like they've met you in person.
Think of it as 'Word of mouth'. It will help you become viral, get brands to want to work or collaborate with you and help your ideas spread around with a speed of light. I'm not saying this will instantly make you become famous but more people will definitely share the video, click that subscribe button on YouTube and/ or arrange their RSS Feed, so they don't miss anything new from your website.
We all have an about me page and it can be hard to write anything that grabs your readers. What you think is interesting and compelling, could make people want to look through your website and read some more but will it persuade them to follow and like your social media pages, subscribe to your YouTube Channel, organise their RSS Feed and buy your products (if you have any out)? This page is very important but a video will add another dimension to it.
Psychology has shown that many of our decisions stem from an emotional connection or approach to things. Many of our choices are made from
emotion- triggered- sharing content e.g. videos and GIFS.
A high-quality, original and enjoyable piece of video content will get some likes and comments but we don't want that, we want thousands and millions to share our 'branded short welcome' video. Am I right? Well that's the goal! To make it grab your audience, target market and major brands, you must have some novelty, a little curiosity and some emotion. Start with a catchy title, I say maximum 5 words, and explain yourself and your niche briefly then the rest of the content will follow.
Good luck in creating your personalised 'branded short welcome' video. On YouTube they call it 'channel trailer' but I call it 'branded short welcome' video for bloggers. Some of the best have just been recorded from their mobile phone. "Your blog is your brand". Remember that.