We live in a culture of instant fulfilment, where expectations are set by the immediacy of all devices; mobile, social media and travellers expect to keep using their mobiles to enrich their travel experiences. In Most parts of Africa, we
Their mobiles are used at self-service check out lanes, which have changed the travel industry. Every time it creates more of a customer experience, where the travellers have more control over how, when and in what way they make travel plans. These devices now let us use apps to open hotel room doors too.
Studies have shown us that more and more people are on their mobiles and smartphones in their personal and business life. Travellers and international festival goers are researching, purchasing and reviewing destinations via travel websites, apps, adverts, social media, reading travel blogs and watching travel vloggers.
67% of travellers think it is simpler to book on a travel brand website than on a third-party website. Mobile search for hotels and cruises has gone up by 49%. Car rentals, tours and attractions has gone up by 47%.
Because of this digital change, gone are the days of long phone calls, travel agencies and tour operators. Instead there are…
Hotel comparison prices
Travel review websites
Apps that can…
Organise and keep your flight bookings
Store your itineraries
Give packing suggestions based on your destinations
Give weather forecasts
Hotel and restaurant recommendations and bookings
Open hotel room doors and more
Travel bloggers and vloggers
All of these have a big part to play as they influence our decisions on where we should travel and which local and international festivals we should go to, as festivals are now holiday and honeymoon locations.
Millennials are the new generation that now represent 40% of the leisure travellers, who book online. They use mobiles and digital platforms to research and share their experiences online via social media and digital videos.
Just remember that a smartphone is the number 1 travel essential and that people can barely function, let alone travel or book hotels etc, without a mobile device.